The founder Ethan Lin obtains his MBTI Certification and develops Personality-Central.com, learns all about human psychology through research and study.

With the knowledge and insights he obtained, he starts the training company with the purpose of improving communication and interpersonal relationships.

Ethan ventures into the arena of sales, and focuses on the soft skill aspect of sales training, teaching salespeople to use practical psychology to improve their effectiveness.

After several successful runs of his sales program People Mastery for Sales, Ethan continues to refine the program to meet the specific needs of salespeople.

Ethan publishes his first book in September 2017, which focuses on teaching salespeople the art of profiling and persuading clients.

The training is well-received by many organizations, including DBS, Citibank, AIA among others. Ethan focuses on development of advanced programs to focus on salesperson success.