The founder Ethan Lin obtains his MBTI Certification and develops Personality-Central.com, learns all about human psychology through research and study.

With the knowledge and insights he obtained, he starts the training company with the purpose of improving communication and interpersonal relationships.

The training is well-received by many organizations, including DBS, Citibank, AIA among others. Ethan focuses on development of advanced programs to focus on salesperson success.

Personality Central begins training overseas in Malaysia, Thailand, and China. Designed a train-the-trainer program for a multinational and region-wide implementation.

We publish our signature book, The Mind Reader, which captures the essence of what we train to our clients.

We begin to train internationally across the world, including Dubai and Switzerland, where top salespeople from all over the world congregate to learn from Personality Central.

Personality Central builds a sister arm, Luxury Central, where we train salespeople how to effectively engage with the Ultra High Networth clients.