• A Little More About Us...

    Why we do what we do.

  • Established in 2012...

    Personality Central is a corporate training company that seeks to empower people to become effective leaders and communicators through the insights of personality type. Currently, we are using both the MBTI (Myers-Briggs Type Indicator), Keirsey's Temperament Sorter in our training.


    Our training courses help people discover their personality type and then have them apply them practically in either sales, leadership or communication.

  • Our Values

    What we believe in.


    We ensure that our programs are always delivering above what we promise to do.


    We embrace people of all personalities and strive to bring out the best in them, no matter who they are.


    We do this because we love to do it. We continually improve because of our passion for helping people!

  • Our Trainers

    We've got a top notch team!

    Ethan Lin Yihan

    Principal Trainer

    • Certified MBTI© Practitioner
    • Certified ACTA by WDA
    • Founder of www.personality-central.com over 100,000 unique monthly visitors
    • Clients include prominent firms like AIA, Prudential, AXA, and ERA.
    • Featured in Asian Entrepreneur, 8 Days, Lianhe Wanbao, I-Weekly and Gold 90.5 FM and 93.8 FM Live


    Ethan Lin is a dynamic speaker, author, and trainer of 8 years on leadership, teambuilding and the applications of personality types. He is a Certified MBTI® Practitioner, trained and accredited by CPP Asia Pacific Pte Ltd. He is also certified ACTA by the Singapore Workforce Development Agency.


    Ethan specializes in using Personality Type as a tool to teach salespeople to profile their customers and refine their pitch. He has trained in reputable organizations like AIA, Prudential, AXA, and Walton. He enjoys working with salespeople because of their desire to build their career through this challenging path.


    He owns and runs the web portal www.personality-central.com and has written over 300 original articles on personality types and its applications in team building, leadership, communication and personal development. The web portal currently sees 100,000 unique visitors a month and is one of the top sites on personality types globally.


    He has also authored four eBooks, “Building Successful Relationships with Personality Type”, “The 16 Personality Type Career Reports”, “Everyday Leadership” and “How to Become a Leader that People Follow”, all of which sold on his websites


    Jonathan Chua

    Business Development

    • Certified ACTA by WDA
    • Bsc Psychology and Business
    • Top 10 Sales Manager for Ray International Property Consultant between 2006 – 2008
    • Top Sales Associate Director – Ray International Property Consultants 2008/09
    • Torch Bearer Honour for Leadership Program Batch 114 in 2013

    Jonathan Chua is a specialist in Sales and Sales Training. Having been in the real estate Industry for 15 years, throughout his career, he has mentor and train Rookies, new salesperson joining the real estate industry.


    During his career in real estate, he led his team to reach top 20 producers in their sales and career. His Sales Mastery Training helped new executives closing sales within one month of their real estate career.


    Jonathan is also actively involved in Leadership Training with Asiaworks' Leadership Program. He continues to coach and mentored leaders in their industry to achieve their goals.

  • Connect with Us.

    Find out how your organization can benefit from these training programs.

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